WUF Embraces MIOO Technology with WUF Magazine App
WUF | We Understand the Future, the Swiss cultural platform bridging art, music, and technology, has partnered with MIOO Technology to launch the WUF Magazine app. This initiative transforms every printed issue of WUF Magazine into a verifiable cultural artifact, secured by digital identity and enriched with exclusive content.
At @wufdotart Basel 2024, WUF Magazine—powered by MIOO Technology—featured unique QR codes that enabled effortless event and editorial access through the MOO-enabled app, the magazine’s digital extension for ongoing audience engagement beyond the event. pic.twitter.com/PgWvj9cBXg
— Mioo Tech (@MiooTech) June 28, 2024
Authenticity and Digital Identity
Through MIOO Technology, each issue of WUF Magazine receives a verified digital identity. This guarantees provenance, secures authenticity, and unlocks an additional digital layer of interaction. WUF Members gain access to behind-the-scenes content, interviews, and opportunities to connect with future WUF activations across different private events.
A Cross-Cultural Editorial Platform
WUF Magazine embodies the editorial voice of WUF | We Understand the Future. It reflects a program that moves fluidly across technology, fashion, art, and music, from design weeks and art fairs to music stages and cultural summits
Tedua brought WUF to Sanremo, transforming Zaffiro, his “living room on the sea,” into a television studio.
For five days, we recorded interviews and podcasts with some of the most interesting voices in the music scene, shaping a WUF Magazine issue entirely dedicated to music.
A… pic.twitter.com/RncPRNUSOO— WUF | We Understand The Future (@wufdotart) February 18, 2025
A Hybrid Publishing Experience
The WUF Magazine app redefines publishing by combining tangible print with digital access. Every authenticated copy becomes both a collectible and a key to exclusive, members-only events and content. From behind-the-scenes interviews to private event invitations, the app strengthens WUF’s mission to connect culture with innovation.
Explore WUF
Discover the latest issues and members-only experiences at wufmagazine.com and learn more about the WUF vision at wuf.art.