Our team

Experienced Team Driving Digital Transformation

Leveraging on decades of experience in the market and long-lasting partnerships, our team is dedicated to providing its expertise, know-how and end-to-end support to its clients throughout the process, ensuring a smooth and successful implementation at all stages.

Leadership

Meet our board

Etan Genini

Co-Founder

Niccolò Mion

Co-Founder

Our mission

Empowering Product Authenticity with Digital Identity

MIOO is leading the way in transforming how products are identified and authenticated. By embedding a secure digital identity into every item, we enable consumers to trust the journey of their purchases from creation to ownership.

Accelerating Digital Innovation

We lead the charge in redefining product identity through groundbreaking digital solutions, empowering brands to navigate uncharted opportunities.

Empowering Brands & Products

Our solutions enable businesses to foster authenticity and traceability, ensuring long-term growth and customer loyalty.

Pioneering a Sustainable Future

By integrating eco-conscious cutting-edge technology, we streamline solutions with precision, shaping a more sustainable and efficient future for brands and consumers alike.

Message From the CEO

“With MIOO, we aim to address a growing need for brands to anticipate Digital Product Passport needs, product authenticity concerns and enriched customer engagement channels. By connecting physical products with indissociable digital identities, we will revolutionize the post-sale experience, ensuring undeniable authenticity, offering truly personalized engagement, and helping our clients be leaders of sustainable innovation."

Etan Genini

Etan Genini

Co-founder and CEO @ MIOO Tech

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